The year was 1930. To boost sales of their Detective Story Magazine, pulp publishers Street and Smith decided to sponsor a radio program where an announcer read stories from the magazine.

Rather than referring to him as "the guy who reads the stories," a man at Street and Smith's ad agency suggested naming him The Shadow.

Soon customers began asking for a pulp magazine of that name.

No such magazine existed at the time -- but Street and Smith knew an opportunity when they saw one, and quickly decided to created just such a title.

In time The Master of Darkness recruited numerous agents, among them the mysterious Burbank.

Little is known about Burbank, other than the fact that he is an "old friend" of the Master of Darkness, and that his mission is to facilitate communication among agents.



The Shadow copyright Advance magazine Publishers, Inc./ The Condé Nast Pubs.

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41-Graves Gladney
40-Edd Cartier
39-Gibson Pics 2
38-Gibson Pics 1
37-Lai's Chronology
36-Hooded Shadow
35-Ultimate Villain
34-Merciless Ming
33-Crimson Ghost
32-The Scorpion
31-Iron Executioner
30-Captain Mephisto
29-The Wizard
28-The Black Tiger
27-Marex and Narab
26-Atom Man
25-The Octopus
24-Tollin Reprints
23-Spanish Pulps
22-Earl Mayan
21-Lobby Cards
20-Jim Steranko 2
19-Jim Steranko 1
18-King of all media
17-Tom Lovell
16-Spines
15-Art Gallery
14-Psychic Sciences
13-Frank Eisgruber
12-Frank Hamilton
11-Frank Readick
10-James Bama
9-Berni Wrightson
8-Magic by Gibson
7-James LaCurto
6-Meet Max Payne
5-Shadow Solutions
4-Shadow Clews
3-Another Clew
2-Cover Story
1-First Report
0-The Dial B Rebus

Pictured in logo: Burbank by Mike Kaluta © DC Comics, Inc., Burbank from "The Shadow" (1991 film). The Shadow © Advance magazine Publishers, Inc./ The Condé Nast Pubs. Inc.

THE SHADOW ARTIST'S SHADOW ARTIST
PULP COVER PAINTER GRAVES GLADNEY!

James Francis Graves Gladney was born in 1907 in St. Louis, Missouri. ("Graves" was Gladney's mother's middle name, and it was passed down to him. The name is not derived from the term for a burial site, but rather from the title of certain town officials in old England, who were known as "Graves.") Gladney began painting Shadow covers in 1939, and continued for two years. He himself sometimes modeled for other pulp covers, as we'll see below. Gladney felt most pulp covers had no atmosphere, and no reality to them at all. He even thought less of the stories. He once admitted, “I frankly can’t stand the junk.” Surely he wasn't talking about The Shadow?! The artist is seen below in his studio, as a young man.




GLADNEY'S FIRST SHADOW COVER



GLADNEY'S COVER FOR "THE GOLDEN MASTER"
THE CHINESE CHARACTERS IN THE LOWER LEFT SAY "SHIWAN KAHN."





GLADNEY MODELED FOR THIS COVER OF "ASTOUNDING SCIENCE FICTION"


SHIWAN KAHN RETURNS, NOT FOR THE LAST TIME


THE THIRD SHIWAN KAHN STORY
THE CHINESE CHARACTERS IN THE LOWER LEFT SAY "YOU CAN'T CATCH ME."




GLADNEY POSED FOR THIS COVER OF "UNKNOWN"...
THAT'S SOME SET OF CHOMPERS!


GLADNEY'S FAMOUS WALL-SCALING COVER


YIKES! HYPODERMIC NEEDLE COVER!


ABOVE: Gladney changed the Shadow’s appearance slightly, patterning the new look after his OWN face. He also attempted to make the Shadow’s image more realistic by shortening his cloak and downplaying its blood-red lining. The artist frequently got away with omitting the red lining altogether, as seen in the three cover paintings above, but he was usually caught, and had to paint a crimson lining into The Shadow's uniform. BELOW: After he inherited a fortune, Graves Gladney left the pulps to go big game hunting in Africa. He passed away in 1976.



GRAVES GLADNEY (1907-1976)


THE ONE YOU'VE BEEN WAITING FOR!
BE HERE AS ALL HELL BREAKS LOOSE
"CRIME, INSURED!"