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The year was 1930. To boost sales of their Detective Story Magazine, pulp publishers Street and Smith decided to sponsor a radio program where an announcer read stories from the magazine.
Rather than referring to him as "the guy who reads the stories," a man at Street and Smith's ad agency suggested naming him The Shadow.
Soon customers began asking for a pulp magazine of that name.
No such magazine existed at the time -- but Street and Smith knew an opportunity when they saw one, and quickly decided to created just such a title.
In time The Master of Darkness recruited numerous agents, among them the mysterious Burbank.
Little is known about Burbank, other than the fact that he is an "old friend" of the Master of Darkness, and that his mission is to facilitate communication among agents.
The Shadow copyright Advance magazine Publishers, Inc./ The Condé Nast Pubs. Inc.
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REPORT 18:
KING OF ALL MEDIA
Before Superman or Batman debuted, a hero was born in the pulps and on the radio; a hero who soon rose to dominate and symbolize these two mediums at the height of their glory days; a hero who also appeared in comic books, magazines, cliffhanger movie serials, television programs, and major motion pictures; a hero whose adventures were to provide the basis for the many, many heroes who were to follow him. That hero, of course, was The Shadow.
Before Superman took flight, before Spider-Man spun his first web -- before anyone did anything -- the Shadow did everything.
Pictured below are four magazines covering The Shadow's diverse multi-media career. Each one has a Shadow-related cover story, and we're also featuring the cover article's first page. Enjoy, Shadowfan!
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THE ONE YOU'VE BEEN WAITING FOR!
STERANKO
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