SECRET ORIGIN
The year was 1930. To boost sales of their Detective Story Magazine, pulp publishers Street and Smith decided to sponsor a weekly, Thursday night radio program where an announcer read stories from the magazine.
Rather than referring to him as "the guy who reads the stories," Street and Smith's ad agency suggested naming him The Shadow.
As the show developed, the announcer playing the Shadow (James La Curto) began to get into the role -- speaking in a haunting, whispery voice, laughing mysteriously, telling his audience "Crime does not pay," and asking "Who knows what evil lurks in the hearts of men?"
It had been hoped that the program would stimulate sales of Detective Story Magazine, but soon customers began asking their newsstand dealers for "that Shadow magazine."
Street and Smith knew an opportunity when they saw one, and quickly created a brand new pulp entitled The Shadow.
Pictured at top: Cover of "The Black Hush," by George Rozen, from Shadow #35, originally published August 1, 1933, copyright Advance magazine Publishers, Inc./ The Conde Naste Publications.